Model: Paid, Earned, Shared and Owned
Long gone are the days when the PR and Advertising departments operated independently of one another. In today's multi-channeled world, integration between all marketing communications functions is imperative. The entire department – along with agency partners -- must work as a system.
Vehr's take on the Paid, Earned, Shared and Owned (PESO) Model demonstrates how activities interrelate and overlap to create an optimized program of work. Print and share with your team today.