Global Insights from Global Leaders
Brand Value and Reputation: The Role of the CEO as Thought Leader
What difference does the CEO actually make when it comes to the value of a brand and the company's reputation? If a CEO acts as the voice of a brand, can it do more harm than good?
We've asked leaders of global agencies to share their insights on the impact the CEO can have on brand value and reputation.
Download the report now, and read what the experts have to say.