Global Insights from Global Leaders
Brand Value and Reputation: C-Suite and Crisis Communications
We all know that it's not if a crisis will happen -- the unexpected business disruption -- but when. What's the CEO to do when the crisis happens? Should he jump in and lead? Should she be the voice of the brand?
We've asked leaders of global agencies to share their insights on the role the CEO should have during a crisis.
Download the report now to read what the experts have to say.