CEO Guide to Becoming "Social"
Today’s CEO knows all too well the value of their company’s reputation and the role they play as the company’s leader in shaping and maintaining it. Increasingly, they also are becoming keenly aware of the influence social media has on positive perception – and the power it has to damage or destroy it.
In addition, CEOs know that to allocate scarce corporate resources (time, energy, intellectual property, etc.), they need to do so wisely and responsibly. Yes, the smart ones know they need a plan.
Our publication offers a step-by-step for CEO engagement on social media. Download now!